While most viewers who sat transfixed in front of the TV last February watched the winter Olympic games, it turns out the Canadian Tourism Commission was watching them.
“Our strategy was not to focus on spectators but the 3 billion viewers who watched The Games,” said Michele McKenzie, president and CEO of the Canadian Tourism Commission.
McKenzie shared insights on the Olympics at a new exciting speaker series for ad execs and media planners hosted by the Institute of Communication Agencies and Ad Women of Toronto, a new group worth checking out for those in sales and marketing.
So how do you get those clients?
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